What’s your “author brand”?
Are the books you write humorous, or technical? Or maybe they’re mysterious? Or literary?
Is your writing flowing, or staccato? Is it ethereal? How about juicy?
Are you a professional, or are you a bag o’ trail mix?
An “author brand” is a unique set of pervasive, consistent images and qualities a professional writer publically cultivates to establish recognition in a genre, and expectation in a target audience. A positive, solid author brand gives a writer credibility, and in turn, helps sell that writer’s books. A writer establishes a positive author brand through consistent quality writing in a specific genre. Additionally, an author brand can be built up (or torn down) by the way an author self-promotes and networks with agents, publishers, other authors, and most importantly, readers.
Maybe you have a rock-solid author brand firmly entrenched in your mind, but you’re not sure it’s in your readers’ minds.
Maybe you’re not sure how you present yourself, or even how you want to present yourself.
Or perhaps (like me) you have a vague idea of what image you’d like to present to your readers, but you’re not sure that image is coming across in your writing and social networking.
So . . in the spirit of writerly cooperation, I invite you- yes, that means YOU- to leave a comment, (even a “hi” will do) and I (and hopefully others who leave comments) will check out your blog, then come back here and tell you what kind of author brand is coming across. Of course, this is only a quick skim of your blog content, and does not consider any actual books you’ve written, or any other networking and promoting you may or may not do.
So click on the commenters, skim through the first pages, and nicely let them know your impression of their author brands.
One more thing- this is NOT a “blog critique”- this is a “general author brand impression” blog hop.
Thank you for participating!